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Founded in 2001, Constructive Communication, Inc. is a recognized leader in marketing strategy, public relations, online social media and communications tactics for the AEC and other technical industries.
Marketing professionals often tell their clients that people have to “trust their brand.” When I first started reading this now-common advice, it seemed more than surprising – it seemed a bit saccharine. After all, ‘trust’ had always been a word reserved for one-on-one — and usually deep or long term — personal relationships. To use […]
I am posing this question after having just read an article – “Why Are There So Many Women in Public Relations?” – on The Atlantic magazine’s website. It piqued my interest for a few reasons: I’m a woman and I work for a public relations agency with a female-only staff including the president and owner […]