Rather than implementing tactics, the CCI team works with you to develop a marketing strategy to accomplish your goals. Responsiveness is the hallmark of our business and we understand what editors want. Unlike many other firms, CCI provides measurable results for marketing initiatives and we will help you grow your business and position your firm as an industry leader.
Our Team Members:
With a journalism degree and a decade of high-level experience serving engineering, architecture and construction firms as a corporate marketing executive, as well as experience working for a full-service advertising/marketing communications agency, I started Constructive Communication, Inc. in 2001 to serve the needs of technical and professional service firms. We are dedicated to learning your business and your industry in order to provide you with the service you deserve. My belief in truly understanding the industries I service is evidenced by my professional designation (Certified Professional Services Marketer – CPSM) from the Society for Marketing Professional Services. I was the first person in Ohio to earn the designation.
My passion for writing and communicating technical material is evidenced by my portfolio of more than 2,000 published articles in a variety of newspapers, magazines, websites and technical journals. Further, I am the author of Leading with Marketing – a handbook for marketing and business professionals. I invite you to take advantage of the power of public relations and let words tell your story. Send me a note and I promise to explore some ideas for building your business.
With more than 13 years of marketing experience including serving as a contract administrator for a design and construction firm in the food service industry, I understand the fast-paced nature of the professional services industry. These industries are also tremendously competitive and you must have an “edge” in order to stand out among the competition. The right marketing and public relations efforts will give your company that needed edge. The Constructive Communication team and I will listen to your company’s needs and aspirations to develop a marketing plan that will both accomplish your goals and establish you as a leader in your industry.
As the former editor-in-chief of a business-to-business media firm, I bring unique insight to your company’s marketing plan. I know how to attract editorial opportunities for your company because I know exactly what editors are looking for and how to present it to them. With an editorial background in the areas of commercial construction, heavy equipment, concrete construction and residential building, I understand the technical issues of your business. With more than 10 years of experience writing for commercial markets, I have the know-how to communicate your message with maximum effectiveness within your industry.
During my 35+ years as a business journalist, the manufacturing industry has been my prime focus. As both editor-in-chief for several major industrial magazines, and news editor for a manufacturing website, I bring a wealth of editorial knowledge to your organization and can help you reach your customer, whether in print or online. I understand the intricacies of the global manufacturing market and what it takes – as a communicator – to remain competitive in today’s complex business environment. Over the years, I have attended scores of trade shows, edited thousands of press releases, toured manufacturing facilities here and abroad, interviewed CEOs and other top management to gain firsthand knowledge of their businesses, achieved several editorial awards and honors, and more. I know what you need to get your product noticed. My journalism degree, along with my years of experience, provides the editorial skills required to present your story concisely and efficiently.
With more than 20 years as an editor at a major construction industry publisher, I understand what an editor is looking for and know how to craft a targeted article. With a degree in journalism, I am seasoned in interviewing, writing and editing technical topics. My specialty is the construction industry, particularly the concrete segment. I have attended numerous major industry trade shows, visited job sites and toured manufacturer’s facilities. But my experience doesn’t stop with magazines. I have also launched luncheons, books and social networking sites for the concrete industry. Additionally, I co-chair Women in Concrete Alliance, an online networking organization for women in the concrete industry. Finding new ways to promote a client or product is a challenge I constantly enjoy. I can assist you in reaching out to your audience with a clear and accurate message.
As a former contributor of several construction industry magazines, I know what makes certain articles worthy of publication – stories must be interesting, relevant and timely, and be presented in a format that is clear, concise and free of errors if they’re ever going to make it off an editor’s desk. With a degree in architecture from one of the top schools in the country, I have the technical expertise to tell your story. I can make sure the stories your company has to tell meet this demanding criteria. My industry background allows me to translate even the most technical subjects into copy that will be both understandable and appealing to editors and readers alike.
With more than 15 years of business-to-business (B2B) journalism experience, including 10 years in the construction transportation industry, I have worked as a trade publication editor and social media contributor. This experience provides me with the unique ability to dissect information, enabling me to write technical articles and white papers, shoot relevant videos and photos as well as assemble what an editor wants in a story or press release. To continue honing my skills and industry experience, I am heavily involved in the Construction Writers Association (CWA) and ASBPE (formerly the American Society of Business Publication Editors).
A member of the CCI team starting in 2014, my experience in the nonprofit field gives me a unique perspective on social media and marketing, which I have demonstrated for clients such as H.R. Gray, Concrete Industry Management (CIM), the International Grooving and Grinding Association (IGGA) and CCI itself. I strive to assist clients in communicating their mission, goals and projects in attractive and attention-grabbing presentations, engaging blogs and website copy, creative infographics and whiteboard videos, and more.
Victoria K. Sicaras | AEC Editorial Specialist
With more than 15 years of experience in business-to-business publishing, and 10 of those years working as an editor for a leading publisher for the construction industry, I know how to craft the kind of article (or press release) that editors want to publish. My specialties include delivering informative content to the concrete, decorative and polishing contractor audience, as well as writing for public works officials at the state, county and local level. Additionally, the digital boom has pushed communicators to social media channels to get their message out, and I am experienced in leveraging those platforms in addition to online surveys and e-newsletters to reach your target audience. With a degree in journalism and a proven track record as a seasoned writer and editor, I can help you refine your story to engage and inform your target audience.
Lindsey Congeni | Social Media Director
As a former Social Media Director of a large digital marketing agency and Market Director of a 200+ person architecture firm, I bring a wealth of experience about social media and understand the unique needs of the AEC industry. With a degree in journalism and more than 10 years of experience in corporate communications and digital marketing, my passion lies in working with clients to understand how to effectively reach and engage with their online audiences. I believe that social media strategies are unique to each client and should have measureable results.
With graphic design experience at local, regional and national publications and a degree from one of the top journalism schools, I know that design is a way to communicate with your audience without using a single word. Design can tell others your company’s tone, style and purpose. I know how to visually entice the reader to take a second look at the information they’ve been sent, and my versatility and experience mean I can turn any idea into a visual package that is sure to please.