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Constructive Communication provides the following services to ACI:
Constructive Communication's knowledge of the concrete industry made them an ideal partner for our project. The work they produced was well thought out, concise and action-oriented - exactly what we were looking for.
Diane Baloh
Director Marketing and Membership
American Concrete Institute
www.concrete.org
CCI has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Kimberly had even recommended Facebook to us years before its popularity skyrocketed; I wish we had followed her advice then.Kevin P. Mlutkowski, LEED AP
Manager, Marketing
American Concrete Institute
American Concrete Institute
The American Concrete Institute is a technical and educational society dedicated to improving the design, construction, maintenance and repair of concrete structures.Services:
- Strategic Planning
- Market segment and key stakeholder analysis
- Marketing plan creation
- Facilitation of focus groups
- Design
- Brochures
- Handouts
- Logos
- Electronic Media & Websites
- Website evaluation and audit
- Creation of copy
ROI/Results:
- Developed the 2009 membership campaign (branding, advertising program, collateral material) that was widely successful, despite the economy
- Facilitation of focus groups on a wide variety of topics
- Creation and launch of a student membership offering that exceeded ACI's expectations
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