What’s one of the best ways to get your message heard? Have other people tell it for you, of course. This adage holds even more true when it comes to social media. People are going to trust other people before they trust a business.
But finding influencers and advocates online can be a long, time consuming (and costly) endeavor. What you may not realize is your best advocates are the people all around you – your employees and coworkers. Your company’s employees are a key way to build brand awareness, improve your reputation and expand your social reach.
LinkedIn recently released this infographic highlighting the importance of activating your employees on social media. Here are some key statistics from the infographic:
As the stats above demonstrate, employees give your brand credibility. Many companies now have formal employee advocacy programs in place, but if you just want to test the waters, here are some easy ways to encourage your employees to become brand advocates:
In most cases, employees are already some of your biggest fans, so utilize them to help build brand awareness and positive sentiment about your company online. Need help getting started? Contact us to help turn your employees into your company’s strongest advocates.