This month’s issue of Concrete Decor features “Top Marketing Trends for 2017: Focus on Websites, Newsletters and Social Media,” by Ashley Kizzire, senior editorial director. The article, written after CCI conducted its 2017 Marketing Trends Survey, indicates that 88 percent of respondents plan to maintain or increase their marketing budget this year. Based on the findings, CCI offers advice on how to effectively allocate your spending, such as refreshing your website design, improving the content of your e-newsletters and building a strong social media strategy to better engage your audiences. The article also features an infographic of the survey results.
Concrete Decor has previously published articles by the CCI team, including “Marketing Budgeting: Identify goals and tactics to set up for success in 2017,” written by Kimberly Kayler, CCI president, “How to get your project noticed by editors,” by Kari Moosmann, AEC senior editorial director, “Nine tips for not getting lost in translation,” by Tina Grady Barbaccia, AEC editorial specialist, and “Infographics: A picture is worth a thousand words,” written by Lindsay Chelf, marketing coordinator.