Marketing Budgeting: Identify goals and tactics to set up for success in 2017,” written by Kimberly Kayler, CCI president, is featured in this month’s issue of Concrete Decor. The article outlines how to properly budget for your company’s marketing efforts, how to get started with a marketing plan, and why collaboration and outsourcing can be valuable money-saving tools.

Other articles written by the CCI team have been featured in previous issues of Concrete Decor, including “How to get your project noticed by editors,” by Kari Moosmann, AEC senior editorial director, and “Nine tips for not getting lost in translation,” by Tina Grady Barbaccia, AEC editorial specialist.