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Constructive Communication provides the following services to CFA:
CCI understands the concrete industry. When they write a story or press release, we don't have to spend time educating them. They are quick to respond, accurate in their fact checking and a pleasure to work with.
Ed Sauter
Executive Director
Concrete Foundations Association
www.cfawalls.org
Concrete Foundations Association (CFA)
The Concrete Foundations Association (CFA) was established in 1974 for the purpose of improving the quality and acceptance of cast-in-place concrete foundations.Services:
- Strategic Planning
- Market segment and key stakeholder analysis
- Facilitation of focus groups
- Public Relations
- Identification of article and news opportunities
- Research and assembly of target media lists
- Media calendar research
- Creation of pitch concepts/abstracts for story ideas
- Feature articles for trade or business publications
- Coordination and preparation for media interviews
- Q & A pieces
- Media blitz for products, projects or other news
- Press kits and fact sheets
- Media training programs
- Crisis communication planning
- Technical articles
- Case studies
- Press releases
- Newsletters and e-newsletters
ROI/Results:
- Secured a monthly column in Concrete Homes magazine, credited with significant exposure for the Association
- Launched a proactive PR program highlighting benefits of lower level living, educating home builders and home owners about concrete cracks as well as the benefit of concrete basements for commercial facilities
- Garnered significant media coverage for Basement of the Year competition as well as secured media sponsor for annual summer meeting
- Trained members on marketing communications, PR and crisis communication topics
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