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Constructive Communication provides the following services to CIM:

Public Relations
Social Media Columbus
Marketing Strategy
Marketing Communications

Constructive Communication has become a valuable member of our Marketing Team. Their performance, knowledge, professionalism and creativity are an asset for CIM.

We rely on Constructive Communication as a true partner. I was most impressed with their deep understanding of our industry. That understanding, coupled with their marketing and public relations savvy, and strong work ethic sets Constructive Communication apart.

Brian Gallagher
CIM Marketing Chair

Concrete Industry Management (CIM)


Concrete Industry Management (CIM) The Concrete Industry Management (CIM) program is a business intensive effort that awards students with a degree in Concrete Industry Management.

Services:

  • Public Relations
    • Identification of article and news opportunities
    • Research and assembly of target media lists
    • Media calendar research
    • Creation of pitch concepts/abstracts for story ideas
    • Feature articles for trade or business publications
    • Coordination and preparation for media interviews
    • Q & A pieces
    • Press kits and fact sheets
    • Press releases
    • Newsletters and e-newsletters
  • Online Social Media
    • Training and guidance
    • Development of appropriate outlets such as Twitter profiles, Facebook fan pages and LinkedIn groups
    • Wikipedia articles and Squidoo lenses
  • Electronic Media & Websites
    • Electronics newsletters and campaigns

ROI/Results:

  • PR efforts reached approximately 1,510,000 readers with an ad dollar equivalency of $157,000
  • Managed promotion of World of Concrete yearly auction, which raised $300,000 in 2009
  • Creation of quarterly electronic newsletter
  • Launched and manage social media efforts including Wikipedia page, LinkedIn and Twitter outlets


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