In the overly competitive construction market, culture is king. Your organization’s core values shape every decision you make. Values shape the way you define your strengths, weaknesses, opportunities and threats. They form the backbone of the message you intend to disseminate.

Not only does your culture help guide your everyday actions and delivery of goods and services, it helps you differentiate your business from the competition. If a strategic plan is the “blueprint” for an organization’s work, and the vision is the “artist’s rendering” of the achievement of that plan – the culture is the guiding-light and the thing that keeps you on track. It also tells you when you have derailed. For example, if one of your key messages to the marketplace highlights your commitment to environmental stewardship, make sure your culture embraces such a philosophy. When it comes to culture, your actions will speak louder than your words.

Click here to read our article “Documenting corporate culture is a must in today’s building industry.” Let us know what you think. Does your organization have a corporate culture statement?