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Constructive Communication provides the following services to Doka:
Working with the award-winning CCI team takes our PR activities to a higher level. CCI helps us write and publish hundreds of creative case studies and articles that are educational and informative to our target audiences with precision and speed. They give us a distinctive voice in today's construction outlets.
Diana Wojtaszek
Marketing Manager
Doka USA
www.doka.com
DOKA USA
With nearly 50 years experience in formwork engineering, DOKA serves customers in more than 35 countries and has participated in construction of some of the world's best known structures.Services:
- Public Relations
- Identification of article and news opportunities
- Feature articles for trade or business publications
- Coordination and preparation for media interviews
- Q & A pieces
- Media blitz for products, projects or other news
- Press kits and fact sheets
- Press conferences
- Technical articles
- Case studies
- Press releases
- Data sheets and product literature/manuals
- Newsletters and e-newsletters
- Design
- Brochures
- Handouts
ROI/Results:
- Launched a PR effort in the US that reached more than 2.3 million readers, with an ad dollar equivalency of approximately $432,000 in first 24 months of program
- Planned and executed successful press conferences at World of Concrete in 2008 and 2009, both of which resulted in significant coverage
- Creation of sales materials
- Writing and management of external newsletter
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