Public relations activity is the strongest method of building your brand.

An advertisement will display your message, but a feature article in the top industry trade publication highlighting your company’s innovations speaks louder than any purchased medium. The key to a successful public relations program is a keen sense of news, strong writing skills, ability to communicate technical information in everyday jargon, and relationships with industry editors and your audience.

Recent PR Experience Includes Campaigns for the Following:

 

 

 

 

How to get your projects noticed by editors - Graphic

How does this work? Read more about our proven public relations process. Or click below to download a printable sheet explaining the process.

The PR Process

Download The PR Process PDF

Download Our Services PDF

Constructive Communication, Inc. provides the following PR services, all of which comprise a comprehensive public relations program:

Identification of article and news opportunities

Research and assembly of target media lists

Media calendar research

Creation of pitch concepts for story ideas

Press releases

Coordination & preparation for media interviews

Q & A pieces

Media blitz for products, projects or other news

Feature articles for trade or business publications

Press kits and fact sheets

Media training programs

Crisis communication planning

Corporate communications planning

 

Constructive Communication understands what a trade publication wants: solid information that is useful to our readers. But here’s a big difference: They understand that they don’t need to be reticent about telling us who did the work and what products they used — our readers want to know who’s involved with a project, but they don’t need another sales pitch. CCI strikes the pitch-perfect balance and can always be relied upon to get us an interesting and relevant story exactly on time, even when on time is tomorrow.

— William D. Palmer, Jr., P.E., Editorial Director, Hanley Wood Commercial Construction Group

Constructive Communication has proven to be our most effective marketing tool. We employ a variety of marketing strategies, but the ability to manage our public image in published news and magazines results in our largest impact per dollar spent by far. The team at Constructive Communication makes our job easier by tirelessly following up on the research and editorial reviews that it takes to get a major article published. The result is best seen in the hundreds of responses we receive from members and non-members expressing their appreciation for the information put forth in these efforts.

— Jim Baty, Executive Director, Concrete Foundations Association