Having been an editor of business magazines for more than 30 years, not only do I know what editors want – I know what they don’t want. Editors don’t want their time wasted, they don’t want information that they can’t use and they don’t want to be annoyed with numerous – “Did you get my press release, article, etc.” – follow-up emails or phone calls.
What editors do want is concise, well-written press releases or articles that discuss innovative product ideas or services, and that help to educate their readers about new technology and industry achievements. Most important, editors want good (really, really good) photos.
Yes, editors wield a lot of power. In the click of a keystroke, they can send your emailed press release and photo into the “Deleted” folder for reasons that vary from poorly-written material to bad photography to inadequate contact information.
So what do you need to know to get your material into an editor’s “For Possible Use” folder?
Here are a few suggestions:
With most magazines being short-staffed these days, most editors appreciate good material – ready for publication with little or no editing. Making sure your material is written and sent properly is a step in the right direction to possible publication.