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Constructive Communication provides the following services to IGGA:
As an engineering-based, technically oriented trade association, the world of marketing and public relations seemed an unfamiliar and daunting space to enter. Working with Constructive Communication, Inc. (CCI) has simplified this transition and allowed us to better communicate key messages and product offerings to our customers.Their knowledge of the concrete industry and willingness to integrate key staff within the association's operations has allowed us to realize our full marketing potential in a matter of a few short months. Partnering with CCI is one of the best business decisions we have ever made.
John H. Roberts
Executive Director
International Grooving & Grinding Association
www.igga.net
International Grooving and Grinding Association
The International Grooving and Grinding Association (IGGA) is a non-profit trade association committed to the development of the diamond grinding and grooving process.Services:
- Strategic Planning
- Market segment and key stakeholder analysis
- Marketing plan creation
- Public Relations
- Identification of article and news opportunities
- Feature articles for trade or business publications
- Coordination and preparation for media interviews
- Media blitz for projects
- Technical articles
- Case studies
- Press releases
- Data sheets and product literature/manuals
- Newsletters and e-newsletters
- Online Social Media
- Training and guidance
- Development of appropriate outlets such as Twitter profiles, Facebook fan pages and LinkedIn groups
- Wikipedia articles and Squidoo lenses
- Design
- Brochures
- Handouts
- Case Studies
ROI/Results:
- Creation of strategic marketing plan
- Launch of proactive public relations program credited with opening many doors for Association members
- Creation of approximately 20 case study project sheets used in sales efforts
- Development of technical fact sheets and articles
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