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Constructive Communication provides the following services to LORD:
I've worked with CCI on several projects during the past five years and will continue to do so without hesitation. They are always extremely responsive, efficient and a pleasure to work with. I have worked with several ad agencies and freelance PR professionals and CCI is simply top-notch.
Doug LeRoy
Marketing Manager
LORD Corporation MR Solutions
www.lord.com
Use of PR has been imperative to the continued growth of our business. We have primarily focused on press releases and preparing customer case studies to highlight the value proposition of our installations and make new customers aware of the potential savings they can achieve by using LORD Corporation's balancing technology. To get started all you need is a good idea or application and CCI will take it from there; preparing drafts, interviewing customers, coordinating with magazines, etc. The work they have done has generated a lot of new leads which have turned into new business.Andy Winzenz
Sales Manager
LORD Corporation Balancing Systems
www.lord.com
Constructive Communication is an awesome company to deal with. Kimberly Kayler is a fantastic person who is always available to help -- day or night. Kimberly's vast mechanical and chemical knowledge, her ability to write highly technical papers in an easy-to-understand manner, and her professional presentation capabilities are just some of her many business talents that are out of this world! The highly competent staff at Constructive Communication is always eager to please and gets the job done right, and fast too!Bob Zweng
Technical Service Representative
LORD Corporation
www.fusor.com
I trust Constructive Communication, Inc., to handle all aspects of our public relations campaigns because they are everything we look for in a partner - reliable, responsive, valuable and unique. They portray our organization's brand image and understand the varying needs of our 28 different market segments.Allyson Beback
Communications Specialist
LORD Corporation
www.lord.com
LORD Corporation
With sales in excess of $750-million, LORD Corporation is a privately held company that designs, manufactures and markets devices and systems to manage mechanical motion and control noise and vibration; formulates, produces and sells general purpose and specialty adhesives and coatings; and develops products and systems utilizing magnetically responsive technologies.Services:
- Public Relations
- Identification of article and news opportunities
- Research and assembly of target media lists
- Media calendar research
- Creation of pitch concepts/abstracts for story ideas
- Feature articles for trade or business publications
- Coordination and preparation for media interviews
- Q & A pieces
- Media blitz for products, projects or other news
- Press kits and fact sheets
- Media training programs
- Crisis communication planning
- Corporate communications planning
- Whitepapers
- Technical articles
- Case studies
- Press releases
- Project sheets
- Conference abstracts and presentations
- Data sheets and product literature/manuals
- Newsletters and e-newsletters
- Online Social Media
- Training and guidance
- Development of appropriate outlets such as Twitter profiles, Facebook fan pages and LinkedIn groups
- Wikipedia articles and Squidoo lenses
- Electronic Media & Websites
- Website evaluation and audit
- Creation of copy
- Electronic newsletters and campaigns
ROI/Results:
- Management of North American public relations efforts since 2001, securing more than 950 major feature articles
- Development of crisis communications plan and assistance with crisis efforts
- Creation of quarterly customer newsletter
- Authorship of more than 50 white papers
- Partnership with PR agencies and contacts on corporate efforts on a global basis (China, Europe, India, U.K., Brazil, Mexico)
- Launch of corporate social media efforts
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