We’ve all heard or used the phrase “Google it” at one time or another. Nine times out of ten, it is the first search engine we think of, but this has changed according to new research. Today, it is estimated that more videos are watched on YouTube (14.2 million) than searches are conducted on Google (10.6 million). With the various ways to showcase your products and/or services through videos, it is becoming the preferred method by consumers and potential clients to find solutions for their needs.
Wondering how to ensure your audience can find you on YouTube among the millions of videos out there? We did some research and came up with a few good tips to keep in mind when posting videos to YouTube:
Case in point, the International Grooving & Grinding Association (IGGA) has an established YouTube presence and keywords for their videos. By making sure each video title has the keywords included such as diamond grinding, concrete and association name, their videos are searchable. In addition, there are URL links and additional keywords provided in video descriptions, which not only keep the audience captivated but provided searchable content. Take a look at their YouTube channel here.
Of note, these tips also apply to other social media sites such as Twitter, Facebook and LinkedIn. To learn more about how you can ensure your videos and resources are searchable, read this piece from Search Engine People, Inc. or contact us today for a quick analysis of how we can help!