Marketing professionals often tell their clients that people have to “trust their brand.”
When I first started reading this now-common advice, it seemed more than surprising – it seemed a bit saccharine. After all, ‘trust’ had always been a word reserved for one-on-one — and usually deep or long term — personal relationships. To use it in a marketing context seemed to border upon the insincere.
However, once I began to pay attention to my own responses to branding, I began to realize that some of them could, in fact, be considered matters of trust. For example:
What are your own responses to brands? Do you have similar experiences to mine – ones where you were perhaps caught by surprise by your own thought process?
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