Facebook has been providing even more ways for brands to build promotional campaigns – all while streamlining the process for both marketers and Fans. One of which is the latest announcement from Facebook to allow users to house contests and sweepstake promotions through the Timeline feature. You may have noticed some of your competitors doing this already, or you may have seen this done in the past by way of apps. This new feature can take some of the planning and budgetary concerns out of your next promotional campaign.

Here are three ways that you can take advantage of these news promotional guidelines:

  1. Increase participation – with the option to stay on the page to participate in your promotion and no third-party hoops to jump through, you’ll get more people involved.
  2. Extend reach and engagement – promotional content will be displayed on participants’ News Feeds, which will get exposure to a lot of their friends, and so on and so forth.
  3. Surprise and delight – page visitors will get updates quickly and you will have the ability to be spontaneous.

Even though this new feature is easy to use and saves on time, apps can still be very affective for your marketing efforts. Read more about how apps can still play an important role in tracking responses and overall campaign success from SearchEngineWatch.com.