Acton Mobile Industries
Constructive Communication provides the following services:
strategy
social media
Additional information for the project includes:
brag book
Acton Mobile Industries is a value leader in temporary space providing solutions in the construction, education, industrial, healthcare, infrastructure, engineering, and real estate markets.
SERVICES
Creation and launch of several case studies in support of marketing efforts
American Concrete Institute
Constructive Communication provides the following services:
public relations
Additional information for the project includes:
brag book
The American Concrete Institute is a technical and educational society dedicated to improving the design, construction, maintenance and repair of concrete structures.
SERVICES
Strategic Planning
Market segment and key stakeholder analysis
Marketing plan creation
Facilitation of focus groups
Design
Brochures
Handouts
Logos
Electronic Media & Websites
Website evaluation and audit
Creation of copy
ROI/RESULTS
Developed the 2009 membership campaign (branding, advertising program, collateral material) that was widely successful, despite the economy
Facilitation of focus groups on a wide variety of topics
Creation and launch of a student membership offering that exceeded ACI's expectations
Cold Spring Granite
Constructive Communication provides the following services:
strategy
Additional information for the project includes:
brag book
Founded more than 100 years ago, Cold Spring Granite Company is one of North America's largest natural stone quarriers and fabricators, serving commercial, landscaping, memorialization and residential customers.
SERVICES
Public Relations
Identification of article and news opportunities
Creation of pitch concepts/abstracts for story ideas
Feature articles for trade or business publications
Media blitz for products, projects or other news
Technical articles
Case studies
Press releases
Newsletters and e-newsletters
Design
Brochures
Handouts
Case Studies
Resumes
Logos
ROI/RESULTS
Assembly of several award-winning project submissions
Execution of national PR campaign, including press releases and by-lined articles to reach target audiences
Development of external newsletter for customers and other marketing materials
Concrete Foundations Association (CFA)
Constructive Communication provides the following services:
social media
Additional information for the project includes:
brag book
The Concrete Foundations Association (CFA) was established in 1974 for the purpose of improving the quality and acceptance of cast-in-place concrete foundations.
SERVICES
Strategic Planning
Market segment and key stakeholder analysis
Facilitation of focus groups
Public Relations
Identification of article and news opportunities
Research and assembly of target media lists
Media calendar research
Creation of pitch concepts/abstracts for story ideas
Feature articles for trade or business publications
Coordination and preparation for media interviews
Q & A pieces
Media blitz for products, projects or other news
Press kits and fact sheets
Media training programs
Crisis communication planning
Technical articles
Case studies
Press releases
Newsletters and e-newsletters
ROI/RESULTS
Secured a monthly column in Concrete Homes magazine, credited with significant exposure for the Association
Launched a proactive PR program highlighting benefits of lower level living, educating home builders and home owners about concrete cracks as well as the benefit of concrete basements for commercial facilities
Garnered significant media coverage for Basement of the Year competition as well as secured media sponsor for annual summer meeting
Trained members on marketing communications, PR and crisis communication topics
Concrete Industry Management (CIM)
Constructive Communication provides the following services:
strategy
Additional information for the project includes:
The Concrete Industry Management (CIM) program is a business intensive effort that awards students with a degree in Concrete Industry Management.
SERVICES
Public Relations
Identification of article and news opportunities
Research and assembly of target media lists
Media calendar research
Creation of pitch concepts/abstracts for story ideas
Feature articles for trade or business publications
Coordination and preparation for media interviews
Q & A pieces
Press kits and fact sheets
Press releases
Newsletters and e-newsletters
Online Social Media
Training and guidance
Development of appropriate outlets such as Twitter profiles, Facebook fan pages and LinkedIn groups
Wikipedia articles and Squidoo lenses
Electronic Media & Websites
Electronics newsletters and campaigns
ROI/RESULTS
PR efforts reached approximately 1,510,000 readers with an ad dollar equivalency of $157,000
Managed promotion of World of Concrete yearly auction, which raised $300,000 in 2009
Creation of quarterly electronic newsletter
Launched and manage social media efforts including Wikipedia page, LinkedIn and Twitter outlets
CTS Cement Manufacturing Company
Constructive Communication provides the following services:
strategy
Additional information for the project includes:
brag book
CTS Cement Manufacturing Company is the largest manufacturer of specialty fast-setting cement and shrinkage-compensating cement in the United States. CTS Cement manufactures Rapid Set© -- a brand of fast-setting cement products well known for versatility and high performance. Rapid Set© offers a full line of premium products for concrete repairs and new construction products.
SERVICES
Public Relations
Identification of article and news opportunities
Feature article for trade or business publications
Technical articles
Case Studies
Newsletters and e-newsletters
Press releases
Creation of pitch concepts for story ideas
Coordination and preparation for media interviews
Media blitz for products, projects or other news
Press kits and fact sheets
Crisis communication planning
Research and assembly of target media lists
Media calendar research
ROI/RESULTS
Launched PR efforts in the United States that reached more than 950,000 readers, with an ad dollar equivalency of $201,000 within 12 months.
Held press conference for trade publication editors at industry’s largest event – World of Concrete -- that resulted in press coverage of new products.
Developed external newsletter to increase brand awareness about diversity of product offerings.
DOKA USA
Constructive Communication provides the following services:
Additional information for the project includes:
With nearly 50 years experience in formwork engineering, DOKA serves customers in more than 35 countries and has participated in construction of some of the world's best known structures.
SERVICES
Public Relations
Identification of article and news opportunities
Feature articles for trade or business publications
Coordination and preparation for media interviews
Q & A pieces
Media blitz for products, projects or other news
Press kits and fact sheets
Press conferences
Technical articles
Case studies
Press releases
Data sheets and product literature/manuals
Newsletters and e-newsletters
Design
Brochures
Handouts
ROI/RESULTS
Launched a PR effort in the US that reached more than 2.3 million readers, with an ad dollar equivalency of approximately $432,000 in first 24 months of program
Planned and executed successful press conferences at World of Concrete in 2008 and 2009, both of which resulted in significant coverage
Creation of sales materials
Writing and management of external newsletter
EagleBurgmann
Constructive Communication provides the following services:
communication
Additional information for the project includes:
Building on more than 100 years of global expertise through its parent company Freudenberg, EagleBurgmann is a world leader in the manufacture of mechanical seals, systems, packing and expansion joints. Serving customers in more than 78 countries, EagleBurgmann’s solutions are installed and deployed wherever safety and reliability are major design considerations including oil and gas, refinery, chemical, energy, food processing, paper, water, marine, aerospace and mining industries.
SERVICES
Public Relations
Identification of article and news opportunities
Feature article for trade or business publications
Research and assembly of target media lists
Identification of speaking and white paper opportunities
Press releases
Online Social Media
Creation of social media strategy
Social media outlet profile creation and monitoring
ROI/RESULTS
Utilizing PR to help build awareness of EagleBurgmann in the United States
Integrating a mix of traditional print and whitepaper opportunities with online outlets and social media tools to build the EagleBurgmann brand
HC Bridge Company, LLC.
Constructive Communication provides the following services:
Additional information for the project includes:
brag book
HC Bridge Company specializes in the development of hybrid-composite structural alternatives.
SERVICES
Public Relations
Identification of article and news opportunities
Feature articles for trade or business publications
Coordination and preparation for media interviews
Media blitz for products, projects or other news
Case studies
Press releases
ROI/RESULTS
Using PR, helped brand this start-up company
Secured significant coverage of their technology used on the first composite railroad bridge in the world. Within a few weeks of release, CCI landed more than a dozen placements in U.S., U.K. and Canadian trade publications including ENR
H.R. Gray
Constructive Communication provides the following services:
Additional information for the project includes:
H.R. Gray is a unique management and consulting firm that offers public entities program and construction management services.
SERVICES
Public Relations
Identification of article and news opportunities
Creation of pitch concepts/abstracts for story ideas
Feature articles for trade or business publications
Coordination and preparation for media interviews
Media blitz for products, projects or other news
Corporate communications planning
Technical articles
Case studies
Press releases
Project sheets
Conference abstracts and presentations
Newsletters and e-newsletters
Online Social Media
Training and guidance
Wikipedia articles and Squidoo lenses
Design
Brochures
Handouts
Case Studies
Resumes
Logos
Electronic Media & Websites
Website evaluation and audit
Creation of copy
ROI/RESULTS
Execution of a PR campaign that reached key stakeholders through publications such as Public Works, The Construction Specifier, Commercial/Builder Architect and other trade publications
Writing/editing of more than 50 project sheets
Redesign and maintenance of website
Development of marketing communications materials such as brochures, advertisements, external and internal newsletters and other tactics
International Grooving and Grinding Association
Constructive Communication provides the following services:
Additional information for the project includes:
The International Grooving and Grinding Association (IGGA) is a non-profit trade association committed to the development of the diamond grinding and grooving process.
SERVICES
Strategic Planning
Market segment and key stakeholder analysis
Marketing plan creation
Public Relations
Identification of article and news opportunities
Feature articles for trade or business publications
Coordination and preparation for media interviews
Media blitz for projects
Technical articles
Case studies
Press releases
Data sheets and product literature/manuals
Newsletters and e-newsletters
Online Social Media
Training and guidance
Development of appropriate outlets such as Twitter profiles, Facebook fan pages and LinkedIn groups
Wikipedia articles and Squidoo lenses
Design
Brochures
Handouts
Case Studies
ROI/RESULTS
Creation of strategic marketing plan
Launch of proactive public relations program credited with opening many doors for Association members
Creation of approximately 20 case study project sheets used in sales efforts
Development of technical fact sheets and articles
LORD Corporation
Constructive Communication provides the following services:
Additional information for the project includes:
With sales in excess of $750-million, LORD Corporation is a privately held company that designs, manufactures and markets devices and systems to manage mechanical motion and control noise and vibration; formulates, produces and sells general purpose and specialty adhesives and coatings; and develops products and systems utilizing magnetically responsive technologies.
SERVICES
Public Relations
Identification of article and news opportunities
Research and assembly of target media lists
Media calendar research
Creation of pitch concepts/abstracts for story ideas
Feature articles for trade or business publications
Coordination and preparation for media interviews
Q & A pieces
Media blitz for products, projects or other news
Press kits and fact sheets
Media training programs
Crisis communication planning
Corporate communications planning
Whitepapers
Technical articles
Case studies
Press releases
Project sheets
Conference abstracts and presentations
Data sheets and product literature/manuals
Newsletters and e-newsletters
Online Social Media
Training and guidance
Development of appropriate outlets such as Twitter profiles, Facebook fan pages and LinkedIn groups
Wikipedia articles and Squidoo lenses
Electronic Media & Websites
Website evaluation and audit
Creation of copy
Electronic newsletters and campaigns
ROI/RESULTS
Management of North American public relations efforts since 2001, securing more than 950 major feature articles
Development of crisis communications plan and assistance with crisis efforts
Creation of quarterly customer newsletter
Authorship of more than 50 white papers
Partnership with PR agencies and contacts on corporate efforts on a global basis (China, Europe, India, U.K., Brazil, Mexico)
Launch of corporate social media efforts
Scotland Manufacturing, Inc.
Constructive Communication provides the following services:
social media
Additional information for the project includes:
brag book
For more than 30 years, Scotland Manufacturing has been known as the leading supplier for some of the largest and most respected OEMs in the industry. With core expertise in deep drawn stampings, as well as flat stampings, they produce stampings from a variety of metals including cold rolled steel, electro tin plate, and stainless steel from their more than 50,000 square-foot manufacturing facility located in Laurinburg, N.C.
SERVICES
Strategic Planning
Market segment and key stakeholder analysis
Marketing plan creation
Public Relations
Fact sheets
Case studies
Data sheets and product literature/manuals
e-newsletters
Design
Brochures
Handouts
Electronic Media & Websites
Website evaluation and audit
Creation of copy
Seal/No Seal Group
Constructive Communication provides the following services:
strategy
social media
Additional information for the project includes:
brag book
The Seal/No Seal Group, formed to respond to the age-old industry question about the value of sealing concrete pavement joints, works to develop a committed membership that takes responsibility for determining the long-term effectiveness of sealants in concrete pavements. The Group is working in cooperation with a large number of leading contractors and manufacturers responsible for the sealing and maintenance of pavement joints and cracks across the nation.
SERVICES
Public Relations
Press releases
Design
Brochures
Handouts
Electronic Media & Websites
Website evaluation and audit
Creation of copy
SENSR
Constructive Communication provides the following services:
strategy
communication
social media
Additional information for the project includes:
brag book
Founded in 2003, SENSR is a global leader in measuring dynamics comprised of professionals who fuse expertise in data collection, product development and manufacturing engineering with practical field experience to produce high-value solutions for industry and science.
SERVICES
Strategic Planning
Market segment and key stakeholder analysis
Marketing plan creation
Public Relations
Identification of article and news opportunities
Feature articles for trade or business publications
Fact sheets
Technical articles
Case studies
Press releases
Data sheets and product literature/manuals
Design
Brochures
Handouts
Electronic Media & Websites
Website evaluation and audit
Creation of copy
Shelley Metz Baumann Hawk
Constructive Communication provides the following services:
Additional information for the project includes:
Shelley Metz Baumann Hawk is a full-service structural engineering firm headquartered in Columbus, Ohio.
SERVICES
Strategic Planning
Market segment and key stakeholder analysis
Marketing plan creation
Public Relations
Identification of article and news opportunities
Creation of pitch concepts/abstracts for story ideas
Feature articles for trade or business publications
Coordination and preparation for media interviews
Technical articles
Case studies
Press releases
Project sheets
Conference abstracts and presentations
Newsletters and e-newsletters
Design
Brochures
Electronic Media & Websites
Website evaluation and audit
Creation of copy
Electronics newsletters and campaigns
ROI/RESULTS
Creation of strategic marketing plan
Execution of ongoing marketing communications program including advertising, promotional items and client relations
Public relations efforts designed to increase brand awareness
Development of more than 50 project sheets
Launch and maintenance of website
Writing/management of quarterly newsletter
Structural Group
Constructive Communication provides the following services:
Additional information for the project includes:
Structural Group's five companies include Structural Preservation Systems, VSL, Pullman Power, Electro Tech CP and SPS Infrastructure. From operating centers across the United States, Structural Group businesses perform a wide range of projects involving industrial facilities, commercial properties, public infrastructure and municipal buildings.
SERVICES
Public Relations
Identification of article and news opportunities
Research and assembly of target media lists
Media calendar research
Creation of pitch concepts/abstracts for story ideas
Feature articles for trade or business publications
Coordination and preparation for media interviews
Q & A pieces
Media blitz for products, projects or other news
Media training programs
Crisis communication planning
Corporate communications planning
White papers
Technical articles
Case studies
Press releases
Project sheets
Conference abstracts and presentations
Newsletters and e-newsletters
ROI/RESULTS
Authored articles to showcase their expertise on structural repair and strengthening, radial brick chimneys, concrete basics, post-tensioning, parking structure rehabilitation, historic preservation and more
Since 2005, reached approximately 6 million readers across a broad spectrum of publications for an ad dollar equivalent of $2.25 million
Authored more than 114 project reports that provide content for the website and bi-annual branch office journals
Tilt-Up Concrete Association
Constructive Communication provides the following services:
Additional information for the project includes:
The Tilt-Up Concrete Association (TCA) is comprised of contractors, architects, engineers and product suppliers dedicated to furthering the use of this growing method of construction.
SERVICES
Strategic Planning
Market segment and key stakeholder analysis
Facilitation of focus groups
Public Relations
Identification of article and news opportunities
Research and assembly of target media lists
Media calendar research
Creation of pitch concepts/abstracts for story ideas
Feature articles for trade or business publications
Coordination and preparation for media interviews
Q & A pieces
Media blitz for products, projects or other news
Press kits and fact sheets
Media training programs
Crisis communication planning
Whitepapers
Technical articles
Case studies
Press releases
Project sheets
Conference abstracts and presentations
Data sheets and product literature/manuals
Newsletters and e-newsletters
Electronic Media & Websites
Website evaluation and audit
Creation of copy
Electronics newsletters and campaigns
ROI/RESULTS
Management of public relations efforts since 2001, which have reached more than 10 million readers
Author content for quarterly magazine, Tilt-Up Today, and monthly e-newsletter
Secured media sponsor for annual Convention and serve as a regular marketing speaker at the event
Served on the Association's Marketing/Promotions committee and have provided leadership to many marketing efforts including development of marketing collateral, crisis strategy and response, sales tools, website copy and more
Tilt-Up Design Systems, LLC
Constructive Communication provides the following services:
strategy
communication
social media
Additional information for the project includes:
brag book
Tilt-Up Design Systems, LLC, was founded by a group of structural engineers with more than 30 years of experience in the tilt-up industry. The company’s proprietary software, Tilt-Werks, is a sophisticated web-based application that links all project team members involved in tilt-up construction for faster communication of project information and expedited construction schedules. For more information, visit
http://www.tilt-werks.com.
SERVICES
Strategic Planning
Market segment and key stakeholder analysis
Public Relations
Identification of article and news opportunities
Creation of pitch concepts/abstracts for story ideas
Feature articles for trade or business publications
Coordination and preparation for media interviews
Media blitz for products, projects or other news
Case studies
Press releases
Design
Logos
ROI/Results
Execution of national public relations campaign to introduce product to the marketplace
Securing of editorial coverage in major industry trade publication
Development of brand identity
Woodland Construction
Constructive Communication provides the following services:
strategy
social media
Additional information for the project includes:
brag book
Woodland Construction provides creative and distinctive design solutions for the most complex and challenging Tilt-Up construction projects in the industry.
SERVICES
Strategic Planning
Facilitation of focus groups
Public Relations
Identification of article and news opportunities
Feature articles for trade or business publications
Coordination and preparation for media interviews
Q & A pieces
Media training programs
Crisis communication planning
Press releases
Project sheets
Conference abstracts and presentations
Design
Brochures
Handouts
Logos
Electronic Media & Websites
Website evaluation and audit
Creation of copy
ROI/RESULTS
Authored 16 award-winning submissions for the Tilt-Up Concrete Association (TCA) Achievement Awards competition, including several Excellence in Achievement winners
Secured selection of Woodland Construction CEO and founder as one of the Ten Most Influential People in the Concrete Industry by Concrete Construction magazine
Developed a crisis communication plan and trained key personnel
Created sales materials for market expansion including project sheets, website and brochure materials
"Constructive Communication's knowledge of the concrete industry made them an ideal partner for our project. The work they produced was well thought out, concise and action-oriented - exactly what we were looking for."
"Constructive Communication, Inc. has been an extremely valuable asset to our company. Their rapid response time and attention to detail enables us to make best use of our marketing budget. We have been impressed with their knowledge of our industry and ability to deliver what they promise."
Jack Wyatt
Vice President, Chief Marketing Officer
Acton Mobile Industries
www.actonmobile.com