Getting your logo out in front of people is necessary for brand recognition. The trouble is that you need to know which file formats to use to maximize your logo’s display quality. Giving someone a logo that is the wrong size or wrong format will only result in bad presentation. If your logo was created by a professional graphic designer, make sure you come away from the project with an EPS file. That is the most versatile format possible. Any designer requesting your logo will then be able to use that file and modify it for any purpose. Sometimes those requesting your logo may not be graphics professionals so it is in your best interest to know which file formats are best for each situation. The guide below will help you navigate the vast array of format options. Understanding Logo Jargon Color: B&W: The logos can be used for any black and white purpose B&W Reversed: These should be used for any black and white purpose on a black/dark background Color and Color Reversed: Same usage ideas as the categories above but these are also sub-divided below by three further color space options. CMYK: Generally CMYK files are used for printing purposes, whether it’s on paper, apparel, items, etc. RGB: RGB is typically used for anything on-screen. This can include web sites, Powerpoint presentations, etc. Spot: This is another form of color used for printing. Sometimes when printing your logo on things like apparel and items, it is more cost-effective to print in a spot format. The cost will depend on the number of colors within your logo. You will need to make sure you know the spot color reference numbers your logo is created with. File Type: EPS: These are vector logos, which means they can be scaled to any size you need making them the most versatile for printing. TIF: These files can also be used for printing but are not scalable to any size. They can only be scaled down from their original dimensions, not larger. JPG: These files can be used for print or for web sites/on-screen presentations. They also cannot be scaled larger than their original size. PNG: These files can be used on-screen for web sites, etc. They have the added benefit that their backgrounds are transparent, allowing you to put your logo over a background color without having it sit in a white box. These cannot be scaled larger. Still have questions about logo files? We are here to help! Contact us today!