According to a recent Marketo guidebook edition, social marketing has evolved to create even more connections for your business today. Social marketing is beginning to move from a company-to-buyer marketing model to a peer-to-peer influence model, making it the perfect platform for creating those valuable business relationships that promote sharing and engagement. To make the most of this opportunity as a marketer, you should develop a strategy that integrates social as part of every campaign you do.
Why does your business need social marketing? Folks today are much more receptive to social interaction and a brand’s personality. Recent statistics show that 85 percent of marketers reported that the number one benefit of social marketing is generating more business exposure, and 74 percent of marketers reported that social marketing has increased their site traffic. By injecting your social marketing efforts with a brand personality, you can integrate your marketing efforts to drive more traffic and build more business.
When getting started, it is important to keep a few rules in mind. These seven rules of social marketing will help you formulate a plan that will be successful for your business:
These simple relationship building principles with social marketing will not only provide a platform to share your message, but will help you branch out and use your existing network to its full potential. Social marketing is constantly changing. Find what works for your message and audience and join the conversation. We’d love to hear from you on your social marketing successes or challenges, so reach out to us today!