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Constructive Communication provides the following services to Structural Group:
Constructive Communication demonstrates a vast understanding of our industry and the result of this understanding has been a very effective use of our time. They quickly developed a strong understanding of our business and were able to secure several media placements for Structural Group in a short timeframe. Their team has always been responsive, professional and ready to assist. Constructive Communication understands what editors want and works with our team to develop informative, well-written articles. In addition, they have been a tremendous asset to us in developing award submissions for major industry competitions. Constructive Communication is a true partner in our marketing efforts.
Jay Thomas
Vice President
Structural Group
Structural Group
Structural Group's five companies include Structural Preservation Systems, VSL, Pullman Power, Electro Tech CP and SPS Infrastructure. From operating centers across the United States, Structural Group businesses perform a wide range of projects involving industrial facilities, commercial properties, public infrastructure and municipal buildings. Services:
- Public Relations
- Identification of article and news opportunities
- Research and assembly of target media lists
- Media calendar research
- Creation of pitch concepts/abstracts for story ideas
- Feature articles for trade or business publications
- Coordination and preparation for media interviews
- Q & A pieces
- Media blitz for products, projects or other news
- Media training programs
- Crisis communication planning
- Corporate communications planning
- White papers
- Technical articles
- Case studies
- Press releases
- Project sheets
- Conference abstracts and presentations
- Newsletters and e-newsletters
ROI/Results:
- Authored articles to showcase their expertise on structural repair and strengthening, radial brick chimneys, concrete basics, post-tensioning, parking structure rehabilitation, historic preservation and more
- Since 2005, reached approximately 6 million readers across a broad spectrum of publications for an ad dollar equivalent of $2.25 million
- Authored more than 114 project reports that provide content for the website and bi-annual branch office journals
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