Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, Constructive Communication is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.

Public Relations

Ashley Kizzire
Ashley Kizzire

Media Training – it’s not just for the spokesperson

At a recent Public Relations Society of America program in my hometown of Birmingham, Ala., I had the opportunity to hear from a veteran communications professional in our city, Dave Perry. In the 1960s, Perry …

Kari Moosmann
Kari Moosmann

Bring out the cake, it’s time for a celebration!

Every company hits milestones – such as number of projects performed and size of business, but anniversary milestones are the golden opportunity to communicate your success with your customers and employees. Have you celebrated past …

Kristin Dispenza
Kristin Dispenza

Drones: Coming to a jobsite near you!

Soon, you may use drones to improve everything from jobsite safety to your company’s marketing efforts. The word “drone” was co-opted from the military, who has long used the nickname to refer to their unmanned aerial …

Kimberly Kayler
Kimberly Kayler

Is golf still the essential business tool?

From Namaste to slamming an opponent into the boards, business bonding no longer just about golf A week doesn’t go by in which I don’t get an email about some golf scramble that a client, vendor …

Kari Moosmann
Kari Moosmann

Making friends builds business

During high school, we were all encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as …

Vikki Sicaras
Vikki Sicaras

Nine reasons to exhibit at trade shows

Although advertising and word-of-mouth testimonials can play a big part in reaching the right customers, nothing compares to being able to connect with people face-to-face. This is where trade shows come into play. If you have …

Vikki Sicaras
Vikki Sicaras

Get more use out of your marketing content (and make older content new again)

Reduce. Reuse. Recycle. It’s not just a tagline for environmentalists. Most of us are overworked and have tight budgets. How can we, as marketers, reduce our workloads while also achieving maximum exposure with what we …

Kristin Dispenza
Kristin Dispenza

Content distribution platforms: Where should you publish what you’ve written?

Changes to Google’s search engine algorithms – which then change the way the world finds your content – are the stuff of urban legends. Search Engine Optimization (SEO) has been the holy grail of companies …

Communication

Kimberly Kayler
Kimberly Kayler

Tackling the elevator speech

The “elevator speech” seems to be a bit of a mystery to many in the concrete industry and can be quite unnerving. However, by tackling this mysterious concept and developing the right speech for your …

Ashley Kizzire
Ashley Kizzire

Mobile phone etiquette

According to recent findings, U.S. construction and architecture firms have room for improvement when it comes to phone manner. Conducted by PH Media Group, the study surveyed 2,234 American consumers and found only 21 percent …

Tina Barbaccia
Tina Barbaccia

Avoid getting lost in translation

Our multicultural society often requires marketing materials or websites to be available in multiple languages. Producing content in several languages may help attract clients who don’t speak English as their primary language by identifying with …

Tina Barbaccia
Tina Barbaccia

What you need to know about using customer testimonials and the law

Customer testimonials are an important part of a company’s brand. It not only helps validate a product or service, but it allows actual customers to share their experience and offer credibility. I know when I’m …

Vikki Sicaras
Vikki Sicaras

Four ways to engage millennial employees

I am a “Gen Xer,” and I prefer having my own office, with four walls, as opposed to shared office space. I am also most comfortable with shooting off messages by email rather than picking …

Kristin Dispenza
Kristin Dispenza

Blogging: The only thing that hasn’t changed is its name

When they first came into being, weblogs—“blogs” for short—were individuals’ journals or opinion sites. The assumption that they would remain informal and personal disguised their early transition into a more businesslike format. In the early 2000s, …

Vikki Sicaras
Vikki Sicaras

Get to know your customers through online surveys

If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers are headed, how do you ensure you are providing services they’ll continue to …

Vikki Sicaras
Vikki Sicaras

How to tell your company’s story to engage, inspire (and attract new customers)

Everybody has a story. When we share our stories with others, we open doors for communication and connection. We give people reasons to relate to us, and we create opportunities to build relationships. The same …

Strategy

Kristen Miller
Kristen Miller

How important are graphics to your message?

In my daily drives around town, I am bombarded with information. The radio blares the latest news stories, traffic lights change, pedestrians cross during lulls in the stream of cars, and a billboard pasted with …

Ashley Kizzire
Ashley Kizzire

Just Say No: The secret to finding work-life balance

One topic that seems to come up everywhere I turn lately is work-life balance. Some might say the universe is trying to tell me something. I’m trying to listen. But honestly, how easy is it …

Kimberly Kayler
Kimberly Kayler

Serve your best customers first

Customer segmentation has long been a standard in other industries. For instance, there are countless examples of manufacturers slapping a different label on an automobile and marketing it to a dissimilar demographic either based on …

Kari Moosmann
Kari Moosmann

I think I can … Yikes! Maybe not?

Do you ever talk yourself out of being good at something? Your own fears take over and you don’t even give yourself a chance. You feel like a fish out of water and convince yourself …

Vikki Sicaras
Vikki Sicaras

Trade shows: What’s in them for you?

The decorative concrete industry is a niche market with a lot of players competing for work. An Internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly …

Lindsay Chelf
Lindsay Chelf

Improve your website’s SEO — right now!

Earlier this year, members of the CCI team sat in on an informative session about search engine optimization (SEO) hosted by our partner ForeFront Web. Not only did they simplify an incredibly complex concept, they …

Vikki Sicaras
Vikki Sicaras

Four ways to engage millennial employees

I am a “Gen Xer,” and I prefer having my own office, with four walls, as opposed to shared office space. I am also most comfortable with shooting off messages by email rather than picking …

Vikki Sicaras
Vikki Sicaras

Get to know your customers through online surveys

If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers are headed, how do you ensure you are providing services they’ll continue to …

Social Media

Lindsey Congeni
Lindsey Congeni

Why your brand’s best advocates are your employees

What’s one of the best ways to get your message heard? Have other people tell it for you, of course. This adage holds even more true when it comes to social media. People are going …

Lindsey Congeni
Lindsey Congeni

Social media ROI: Myth or reality?

Proving your worth on social media can be one of our largest challenges as marketers. It can be so difficult that many simply don’t bother. They know they should have a social media presence and …

Tina Barbaccia
Tina Barbaccia

Making the most of your social media

If you fail to plan, you plan to fail. This adage has made its way into our enewsletter column before, but it rings true more than ever these days for social media. One of CCI’s …

Ashley Kizzire
Ashley Kizzire

Mobile phone etiquette

According to recent findings, U.S. construction and architecture firms have room for improvement when it comes to phone manner. Conducted by PH Media Group, the study surveyed 2,234 American consumers and found only 21 percent …

Kristin Dispenza
Kristin Dispenza

Blogging: The only thing that hasn’t changed is its name

When they first came into being, weblogs—“blogs” for short—were individuals’ journals or opinion sites. The assumption that they would remain informal and personal disguised their early transition into a more businesslike format. In the early 2000s, …

Kristin Dispenza
Kristin Dispenza

Dealing with negative social media posts

Think social media is not very important in your industry? It’s time to reconsider that assumption. While it may be true that people in your industry aren’t on Twitter every hour or posting Facebook updates …

Kristin Dispenza
Kristin Dispenza

10 best practices for social media

Has your company taken the plunge into the land of social media? Do you feel you know what you are doing and the recommended best practices? Social media is constantly evolving, so here’s a few …

Stephan Reed
Stephan Reed

Social media etiquette in competitive markets

By guest blogger and CCI friend, Stephan Reed, SEO/SEM Specialist, Forefront Web The search engine optimization specialists of the world may not know the full extent to which socials play into SEO, but they do know …

We rely on Constructive Communication as a true partner. I am most impressed with their deep understanding of our industry. That understanding, coupled with their marketing and public relations savvy, and strong work ethic sets Constructive Communication apart.

Brian Gallagher, Marketing Chair of Concrete Industry Management