Lindsey Congeni
Lindsey Congeni

Why your brand’s best advocates are your employees

What’s one of the best ways to get your message heard? Have other people tell it for you, of course. This adage holds even more true when it comes to social media. People are going …

Lindsey Congeni
Lindsey Congeni

Social media ROI: Myth or reality?

Proving your worth on social media can be one of our largest challenges as marketers. It can be so difficult that many simply don’t bother. They know they should have a social media presence and …

Ashley Kizzire
Ashley Kizzire

Live storytelling and the future of video

Note: CCI is deeply saddened about recent videos featuring violent and tragic events posted to social media accounts. As we address the topic of video for social media, our hearts go out to those who’ve …

Kristen Miller
Kristen Miller

How important are graphics to your message?

In my daily drives around town, I am bombarded with information. The radio blares the latest news stories, traffic lights change, pedestrians cross during lulls in the stream of cars, and a billboard pasted with …

Tina Barbaccia
Tina Barbaccia

Making the most of your social media

If you fail to plan, you plan to fail. This adage has made its way into our enewsletter column before, but it rings true more than ever these days for social media. One of CCI’s …

Kimberly Kayler
Kimberly Kayler

Tackling the elevator speech

The “elevator speech” seems to be a bit of a mystery to many in the concrete industry and can be quite unnerving. However, by tackling this mysterious concept and developing the right speech for your …

Ashley Kizzire
Ashley Kizzire

Mobile phone etiquette

According to recent findings, U.S. construction and architecture firms have room for improvement when it comes to phone manner. Conducted by PH Media Group, the study surveyed 2,234 American consumers and found only 21 percent …

Anita LaFond
Anita LaFond

Corporate communication: time management tips for productivity

We all face a constant “bombardment” of time demands as we work through our workday – phone calls, emails, keeping up with social media, project deadlines, business travel, etc. This is especially true for Internal …