Kristin Dispenza
Kristin Dispenza

Affected by Regulatory Changes? Remember to Talk with Your Customers

OSHA's enforcement of the respirable crystalline silica standard for construction, which began in September, will mean changes in companies' jobsite practices that are worth addressing in corporate communications and outreach. Dealing with new and updated regulations …

Lindsey Congeni
Lindsey Congeni

Is there a difference between content marketing and social media marketing?

One of the questions I get asked all the time is: What is the different between content marketing and social media marketing. In case you or your clients have this same question, I highlighted the …

Kristin Dispenza
Kristin Dispenza

Experts Weigh In On How Branding Influences People

What are the secrets of branding? A good place to find out is from marketing experts on the TED stage…or, for a compendium, listen to the TED Radio Hour's "Brand over Brain." Like all TED …

Kari Moosmann
Kari Moosmann

Is Public Relations Keeping Up with Technology?

Some may argue that as technology is changing the media landscape, public relations is being left behind with inferior practices. In Media Measurement News, the article, Is Public Relations Failing to Embrace New Technologies?, looks …

Kari Moosmann
Kari Moosmann

Why is the Media Important to You?

I have been part of the media for more than 20 years so sometimes I fall in the mindset that I know all I need to know about the topic. But, we can all learn …

Lindsay Chelf
Lindsay Chelf

Grow engagement with quote images

You have likely heard by now that sharing visual content—infographics, photographs, videos, etc.—on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts. Even if you have already taken those …

Lindsey Congeni
Lindsey Congeni

Top 5 Tips for Using Hashtags

Do you remember the last time you saw a hashtag? Chances are it was in the last hour if not the last day, and it may not have even been on a social network. Hashtags …

amynumbers
Amy Numbers

Tips for Making a Successful Presentation

A fear of public speaking is incredibly common and a phobia shared by most of us. It stems from a fear of being judged and having 100 percent attention being placed on you while you …