Vikki Sicaras
Vikki Sicaras

Trade shows: What’s in them for you?

The decorative concrete industry is a niche market with a lot of players competing for work. An Internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly …

Lindsay Chelf
Lindsay Chelf

Improve your website’s SEO — right now!

Earlier this year, members of the CCI team sat in on an informative session about search engine optimization (SEO) hosted by our partner ForeFront Web. Not only did they simplify an incredibly complex concept, they …

Tina Barbaccia
Tina Barbaccia

What you need to know about using customer testimonials and the law

Customer testimonials are an important part of a company’s brand. It not only helps validate a product or service, but it allows actual customers to share their experience and offer credibility. I know when I’m …

Lindsay Chelf
Lindsay Chelf

Picture-perfect jobsite photography

Your firm has spent years on a project, seeing it through from the pre-design phase to the ribbon-cutting ceremony and every step in between. What better way to document it than some amazing photographs of …

Vikki Sicaras
Vikki Sicaras

Four ways to engage millennial employees

I am a “Gen Xer,” and I prefer having my own office, with four walls, as opposed to shared office space. I am also most comfortable with shooting off messages by email rather than picking …

Kristin Dispenza
Kristin Dispenza

Blogging: The only thing that hasn’t changed is its name

When they first came into being, weblogs—“blogs” for short—were individuals’ journals or opinion sites. The assumption that they would remain informal and personal disguised their early transition into a more businesslike format. In the early 2000s, …

Vikki Sicaras
Vikki Sicaras

Get to know your customers through online surveys

If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers are headed, how do you ensure you are providing services they’ll continue to …

Kristin Dispenza
Kristin Dispenza

Dealing with negative social media posts

Think social media is not very important in your industry? It’s time to reconsider that assumption. While it may be true that people in your industry aren’t on Twitter every hour or posting Facebook updates …