Kristin Dispenza
Kristin Dispenza

Blogging: The only thing that hasn’t changed is its name

When they first came into being, weblogs—“blogs” for short—were individuals’ journals or opinion sites. The assumption that they would remain informal and personal disguised their early transition into a more businesslike format. In the early 2000s, …

Vikki Sicaras
Vikki Sicaras

Get to know your customers through online surveys

If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers are headed, how do you ensure you are providing services they’ll continue to …

Kristin Dispenza
Kristin Dispenza

Dealing with negative social media posts

Think social media is not very important in your industry? It’s time to reconsider that assumption. While it may be true that people in your industry aren’t on Twitter every hour or posting Facebook updates …

Vikki Sicaras
Vikki Sicaras

How to tell your company’s story to engage, inspire (and attract new customers)

Everybody has a story. When we share our stories with others, we open doors for communication and connection. We give people reasons to relate to us, and we create opportunities to build relationships. The same …

Kristin Dispenza
Kristin Dispenza

10 best practices for social media

Has your company taken the plunge into the land of social media? Do you feel you know what you are doing and the recommended best practices? Social media is constantly evolving, so here’s a few …

Ashley Kizzire
Ashley Kizzire

Get the most out of your email marketing

In the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, businesses underutilize this vital marketing strategy. Even when the strategy is employed, …

Kari Moosmann
Kari Moosmann

Bring out the cake, it’s time for a celebration!

Every company hits milestones – such as number of projects performed and size of business, but anniversary milestones are the golden opportunity to communicate your success with your customers and employees. Have you celebrated past …

Kristin Dispenza
Kristin Dispenza

Drones: Coming to a jobsite near you!

Soon, you may use drones to improve everything from jobsite safety to your company’s marketing efforts. The word “drone” was co-opted from the military, who has long used the nickname to refer to their unmanned aerial …