Kimberly Kayler
Kimberly Kayler

Is golf still the essential business tool?

From Namaste to slamming an opponent into the boards, business bonding no longer just about golf A week doesn’t go by in which I don’t get an email about some golf scramble that a client, vendor …

Stephan Reed
Stephan Reed

Social media etiquette in competitive markets

By guest blogger and CCI friend, Stephan Reed, SEO/SEM Specialist, Forefront Web The search engine optimization specialists of the world may not know the full extent to which socials play into SEO, but they do know …

Kari Moosmann
Kari Moosmann

Making friends builds business

During high school, we were all encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as …

Vikki Sicaras
Vikki Sicaras

Nine reasons to exhibit at trade shows

Although advertising and word-of-mouth testimonials can play a big part in reaching the right customers, nothing compares to being able to connect with people face-to-face. This is where trade shows come into play. If you have …

Tina Barbaccia
Tina Barbaccia

Fair use or copyright infringement?

In the current digital era, it's easy to share and use images and content. That means it's also easy - though not necessarily intentional - to infringe on copyright when borrowing or reusing this material. …

amynumbers
Amy Numbers

Engaging with social media

So after reading this headline, you are probably thinking – “Well, I guess this will be yet another list of the” ‘Top Five (or Ten) Ways to Get Involved With Social Media.’ ” But you are …

Vikki Sicaras
Vikki Sicaras

Get more use out of your marketing content (and make older content new again)

Reduce. Reuse. Recycle. It’s not just a tagline for environmentalists. Most of us are overworked and have tight budgets. How can we, as marketers, reduce our workloads while also achieving maximum exposure with what we …

Kristin Dispenza
Kristin Dispenza

Content distribution platforms: Where should you publish what you’ve written?

Changes to Google’s search engine algorithms – which then change the way the world finds your content – are the stuff of urban legends. Search Engine Optimization (SEO) has been the holy grail of companies …