Constructive Communication, Inc. has made presentations and offered training to groups big and small during its tenure. Organizations that have benefited from such training include:

  • American Concrete Institute (ACI)
  • American Road and Transportation Builders Association (ARTBA)
  • Builders Exchange
  • Columbus State Community College, Construction Management Department
  • Concrete Foundations Association (CFA)
  • Construction Specifications Institute (CSI)
  • National Society of Professional Engineers
  • National Ready-Mixed Concrete Association (NRMCA)
  • State and Local Concrete Associations
  • Society for Marketing Professional Services (SMPS)
  • Tilt-Up Concrete Association (TCA)
  • World of Concrete

These presentations afford you the opportunity to fine-tune and develop skills that will allow for stronger marketing and communication activities. If you are interested in a member of Constructive Communication’s staff making a presentation to your firm, please contact us!

Presentations offered:

Putting Customers First

One unfortunate reality many firms and individuals have encountered during the last decade relates to dealing with the media in a crisis. No matter the situation, it is key that your leadership team knows how to effectively navigate your communication efforts during a crisis. This presentation provides a foundation and process for establishing a crisis communications plan. In addition, it briefly covers customer segmentation and how to build better business by efficiently allocating your sources to your top customers.

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The Do’s and Don’ts of Trade Shows

Trade shows are a cost-effective way for direct marketing and sales, allowing your company to reach out to targeted customers and turn them into qualified leads. However, there’s a lot more that goes into a successful trade show than just showing up! In this presentation, learn all the “do”s and “don’t”s of exhibiting that will help you draw visitors in, engage them and turn them into potential clients. We also provide tips on promoting your company’s attendance at the show – from pre-promotion 6 months in advance to promotion during the show.

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How to Gain Recognition for Your Projects

This program will help you gain a sense of how to build a public relations program in order to effectively promote your company and projects. Gain a sense of how to identify news or stories that the media will be interested in, as well as provide tips and guidelines as to how to present projects and items of interest, how to work with the media, what information you should be prepared to release and how to develop a PR program. The content also will help participants in identifying projects and news items for award competitions.

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Hidden In Plain Sight: Marketing and Journalism

How are the magazines on your desk different than the ones you were receiving 20 years ago? Economic shifts that are a result of the Internet have led to some changes in the publishing industry. To help you better understand those changes – and the parallel changes that have taken place in marketing — this presentation focuses on what you need to know as a reader. Learn about the diverse ways that articles get produced and what the new roles are for editors, writers and industry professionals.

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2015 and Beyond: Demystifying Brand Journalism

Today we not only get our news outside of newspapers and magazines – the content is often generated outside of newsrooms or traditional publishers. This presentation provides an understanding of “brand journalism” as well as highlight what many organizations are doing related to becoming their own publishers. An overview of today’s marketing practices and storytelling is also included as they are pertinent to business-to-business sales, communications and brand journalism efforts.

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Averting Disaster

One unfortunate reality many firms and individuals have encountered during the last decade relates to dealing with the media in a crisis. No matter the situation, it is key that your leadership team knows how to effectively navigate your communication efforts during a crisis. This presentation provides a foundation and process for establishing a crisis communications plan. It also details how to work with the media during a crisis.

 

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It’s About Relevance

With so many messages hitting us each day, there is a lot of chatter…arguably too much chatter. As marketers, we are challenged to cut through this clatter in a meaningful way to reach our current and potential customers, as well as build our brands. Being relevant is the secret to success, but it is often easier said than done. This presentation highlights keys to bringing relevancy to your marketing efforts.

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Creating Success with Effective Proposals

Regardless of your experience, a poor proposal can equate to losing a job that should have been yours! To maximize the potential of securing the work you deserve, it is important to evaluate the message you send to your prospective clients. This program will help you review your proposal efforts – from a go/no go decision-making process to a review of what to include in a proposal. The content also includes information about formatting and proposal layout, common mistakes and other useful tips.

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Corporate Mindfulness

Today’s business sector requires you to face a range of fast-paced and ever-changing challenges, while making decisions in a stressed and often instable environment. The more mindful you are, the more dominant your relaxation response becomes, which aids in staying calm, staying in better control, warding off anxiety and depression, as well as a host of other physical and mental benefits. Learn why 2014 was coined the “Year of Corporate Mindfulness” in this presentation.

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Social Media

Social networking is the leading phenomena in modern society and tools such as Facebook, LinkedIn, Twitter, Instagram, Pinterest and YouTube are the new way of networking. Simply, online social media is about dialogue, two-way discussions that bring people together in order to discover and share information. We have developed this unique program to help you navigate this new media tool, develop strategy, avoid dangers and pitfalls, and utilize the benefits this new media offers.

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Dreaming and Finding Balance

You can be anything, but can you be everything? Society seems to demand that of everyone—particularly women, who feel compelled to masterfully juggle careers, personal life, family and more. Young people today do not believe that work-life balance is possible, and the stress that comes from attempting it can weigh heavily not only on the individual, but on businesses as well. Learn how to reduce and manage your stress with the tips in this presentation.

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Marketing In A Down Economy

Regardless of the economy, marketing strategies must be constantly reviewed to ensure business goals are being met. In this program, we discuss the importance, in a down economy, of focusing on current customers rather than spending valuable resources gaining new ones and the importance of using slower times to perform housekeeping duties – refining services and developing new products or services. Finally, we discuss the concept that marketing dollars invested in a down economy are more valuable than those spent in a good economy.

Prezi - Marketing in a Down Economy

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Constructive Communication has presented two seminars for AIA Birmingham. We had positive comments after each presentation. The material presented is great for any size firm to implement immediately. Great PR tips! We look forward to any new programs!

— Rhea Williams, Executive Director, AIA Birmingham

CCI has proven to be an important part of our marketing efforts. They are very responsive, organized and professional. We believe that their efforts have helped us grow 25 percent this year.

— Stephen Metz, President, SMBH, Inc.