Many argue that there is a science to marketing communications. If this is true, the Constructive Communication, Inc. team believes the formula for success is learning from others. In an effort to share ideas, the CCI team has authored a variety of articles. Check out the following links to take advantage of this knowledge bank:

Lindsey Congeni
Lindsey Congeni

Top 5 Tips for Using Hashtags

Do you remember the last time you saw a hashtag? Chances are it was in the last hour if not the last day, and it may not have even been on a social network. Hashtags …

amynumbers
Amy Numbers

Tips for Making a Successful Presentation

A fear of public speaking is incredibly common and a phobia shared by most of us. It stems from a fear of being judged and having 100 percent attention being placed on you while you …

Kimberly Kayler
Kimberly Kayler

Tackling the elevator speech

The “elevator speech” seems to be a bit of a mystery to many in the concrete industry and can be quite unnerving. However, by tackling this mysterious concept and developing the right speech for your …

Kimberly Kayler
Kimberly Kayler

Serve your best customers first

Customer segmentation has long been a standard in other industries. For instance, there are countless examples of manufacturers slapping a different label on an automobile and marketing it to a dissimilar demographic either based on …

Ashley Kizzire
Ashley Kizzire

Media Training – it’s not just for the spokesperson

At a recent Public Relations Society of America program in my hometown of Birmingham, Ala., I had the opportunity to hear from a veteran communications professional in our city, Dave Perry. In the 1960s, Perry …

Kari Moosmann
Kari Moosmann

I think I can … Yikes! Maybe not?

Do you ever talk yourself out of being good at something? Your own fears take over and you don’t even give yourself a chance. You feel like a fish out of water and convince yourself …

Tina Barbaccia
Tina Barbaccia

Avoid getting lost in translation

Our multicultural society often requires marketing materials or websites to be available in multiple languages. Producing content in several languages may help attract clients who don’t speak English as their primary language by identifying with …

Vikki Sicaras
Vikki Sicaras

Trade shows: What’s in them for you?

The decorative concrete industry is a niche market with a lot of players competing for work. An Internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly …

We rely on Constructive Communication as a true partner. I am most impressed with their deep understanding of our industry. That understanding, coupled with their marketing and public relations savvy, and strong work ethic sets Constructive Communication apart.

Brian Gallagher, Marketing Chair of Concrete Industry Management