Kimberly Kayler
Kimberly Kayler

Tackling the elevator speech

The “elevator speech” seems to be a bit of a mystery to many in the concrete industry and can be quite unnerving. However, by tackling this mysterious concept and developing the right speech for your …

Tina Barbaccia
Tina Barbaccia

Avoid getting lost in translation

Our multicultural society often requires marketing materials or websites to be available in multiple languages. Producing content in several languages may help attract clients who don’t speak English as their primary language by identifying with …

Tina Barbaccia
Tina Barbaccia

What you need to know about using customer testimonials and the law

Customer testimonials are an important part of a company’s brand. It not only helps validate a product or service, but it allows actual customers to share their experience and offer credibility. I know when I’m …

Vikki Sicaras
Vikki Sicaras

Four ways to engage millennial employees

I am a “Gen Xer,” and I prefer having my own office, with four walls, as opposed to shared office space. I am also most comfortable with shooting off messages by email rather than picking …

Kristin Dispenza
Kristin Dispenza

Blogging: The only thing that hasn’t changed is its name

When they first came into being, weblogs—“blogs” for short—were individuals’ journals or opinion sites. The assumption that they would remain informal and personal disguised their early transition into a more businesslike format. In the early 2000s, …

Vikki Sicaras
Vikki Sicaras

Get to know your customers through online surveys

If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers are headed, how do you ensure you are providing services they’ll continue to …

Vikki Sicaras
Vikki Sicaras

How to tell your company’s story to engage, inspire (and attract new customers)

Everybody has a story. When we share our stories with others, we open doors for communication and connection. We give people reasons to relate to us, and we create opportunities to build relationships. The same …

Ashley Kizzire
Ashley Kizzire

Get the most out of your email marketing

In the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, businesses underutilize this vital marketing strategy. Even when the strategy is employed, …