Ashley Kizzire
Ashley Kizzire

Media Training – it’s not just for the spokesperson

At a recent Public Relations Society of America program in my hometown of Birmingham, Ala., I had the opportunity to hear from a veteran communications professional in our city, Dave Perry. In the 1960s, Perry …

Kari Moosmann
Kari Moosmann

Bring out the cake, it’s time for a celebration!

Every company hits milestones – such as number of projects performed and size of business, but anniversary milestones are the golden opportunity to communicate your success with your customers and employees. Have you celebrated past …

Kristin Dispenza
Kristin Dispenza

Drones: Coming to a jobsite near you!

Soon, you may use drones to improve everything from jobsite safety to your company’s marketing efforts. The word “drone” was co-opted from the military, who has long used the nickname to refer to their unmanned aerial …

Kimberly Kayler
Kimberly Kayler

Is golf still the essential business tool?

From Namaste to slamming an opponent into the boards, business bonding no longer just about golf A week doesn’t go by in which I don’t get an email about some golf scramble that a client, vendor …

Kari Moosmann
Kari Moosmann

Making friends builds business

During high school, we were all encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as …

Vikki Sicaras
Vikki Sicaras

Nine reasons to exhibit at trade shows

Although advertising and word-of-mouth testimonials can play a big part in reaching the right customers, nothing compares to being able to connect with people face-to-face. This is where trade shows come into play. If you have …

Vikki Sicaras
Vikki Sicaras

Get more use out of your marketing content (and make older content new again)

Reduce. Reuse. Recycle. It’s not just a tagline for environmentalists. Most of us are overworked and have tight budgets. How can we, as marketers, reduce our workloads while also achieving maximum exposure with what we …

Kristin Dispenza
Kristin Dispenza

Content distribution platforms: Where should you publish what you’ve written?

Changes to Google’s search engine algorithms – which then change the way the world finds your content – are the stuff of urban legends. Search Engine Optimization (SEO) has been the holy grail of companies …