Kristin Dispenza
Kristin Dispenza

Blogging: The only thing that hasn’t changed is its name

When they first came into being, weblogs—“blogs” for short—were individuals’ journals or opinion sites. The assumption that they would remain informal and personal disguised their early transition into a more businesslike format. In the early 2000s, …

Kristin Dispenza
Kristin Dispenza

Dealing with negative social media posts

Think social media is not very important in your industry? It’s time to reconsider that assumption. While it may be true that people in your industry aren’t on Twitter every hour or posting Facebook updates …

Kristin Dispenza
Kristin Dispenza

10 best practices for social media

Has your company taken the plunge into the land of social media? Do you feel you know what you are doing and the recommended best practices? Social media is constantly evolving, so here’s a few …

Stephan Reed
Stephan Reed

Social media etiquette in competitive markets

By guest blogger and CCI friend, Stephan Reed, SEO/SEM Specialist, Forefront Web The search engine optimization specialists of the world may not know the full extent to which socials play into SEO, but they do know …

Kari Moosmann
Kari Moosmann

Lights, camera, action and upload

Do you factor in videos as part of your company’s marketing plan? Videos and a robust company YouTube site are an essential part of showcasing your company and your products. In fact, the use of …

Lindsay Chelf
Lindsay Chelf

Leveraging Pinterest for your business

When you think of Pinterest, what comes to mind? If you’re familiar with the website, you’re probably imagining a wall of images linking to recipes, fashion, DIY tips, hobbies and other things for your personal …

Lindsay Chelf
Lindsay Chelf

Prezi versus PowerPoint – which works best for you?

For about as long as it has been around (24 years, to be exact), Microsoft PowerPoint has been the go-to format for business and school presentations. Predictable and familiar, it’s likely that you have either …

Kristin Dispenza
Kristin Dispenza

Promoting an Event? Consider Blogging About It.

Using flyers and announcements or buying ad space in order to spread awareness of your event is a tried and true way to increase its visibility and boost attendance, but why stop there? Supporting your …