Kimberly Kayler
Kimberly Kayler

Serve your best customers first

Customer segmentation has long been a standard in other industries. For instance, there are countless examples of manufacturers slapping a different label on an automobile and marketing it to a dissimilar demographic either based on …

Kari Moosmann
Kari Moosmann

I think I can … Yikes! Maybe not?

Do you ever talk yourself out of being good at something? Your own fears take over and you don’t even give yourself a chance. You feel like a fish out of water and convince yourself …

Vikki Sicaras
Vikki Sicaras

Trade shows: What’s in them for you?

The decorative concrete industry is a niche market with a lot of players competing for work. An Internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly …

Lindsay Chelf
Lindsay Chelf

Improve your website’s SEO — right now!

Earlier this year, members of the CCI team sat in on an informative session about search engine optimization (SEO) hosted by our partner ForeFront Web. Not only did they simplify an incredibly complex concept, they …

Vikki Sicaras
Vikki Sicaras

Four ways to engage millennial employees

I am a “Gen Xer,” and I prefer having my own office, with four walls, as opposed to shared office space. I am also most comfortable with shooting off messages by email rather than picking …

Vikki Sicaras
Vikki Sicaras

Get to know your customers through online surveys

If you don’t know what you’re doing right, how do you capitalize upon it? And if you don’t know where your customers are headed, how do you ensure you are providing services they’ll continue to …

Vikki Sicaras
Vikki Sicaras

How to tell your company’s story to engage, inspire (and attract new customers)

Everybody has a story. When we share our stories with others, we open doors for communication and connection. We give people reasons to relate to us, and we create opportunities to build relationships. The same …

Ashley Kizzire
Ashley Kizzire

Get the most out of your email marketing

In the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, businesses underutilize this vital marketing strategy. Even when the strategy is employed, …