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Constructive Communication provides the following services to TCA:
Constructive Communication has proven to be our most effective marketing tool. We employ a variety of marketing strategies, but the ability to manage our public image in published news and magazines results in our largest impact per dollar spent by far. The team at Constructive Communication makes our job easier by tirelessly following up on the research and editorial reviews that it takes to get a major article published. The result is best seen in the hundreds of responses we receive from members and non-members expressing their appreciation for the information put forth in these efforts.
Jim Baty
Technical Director
Tilt-Up Concrete Association
www.tilt-up.org
As an association board member, it's critical that we use our resources to the greatest benefit of our membership. Working with CCI - who understands our business, our members and every aspect of marketing communications - allows us to deliver more for less.David P. Tomasula, P.E.
2007 TCA Board of Directors President
LJB Inc.
It's so refreshing to work with someone that listens and then spreads your message loud and clear. They take your enthusiasm and channel it into a powerful message that hits home every time.Laurence Smith
Past president
Tilt-Up Concrete Association (TCA)
Tilt-Up Concrete Association
The Tilt-Up Concrete Association (TCA) is comprised of contractors, architects, engineers and product suppliers dedicated to furthering the use of this growing method of construction.Services:
- Strategic Planning
- Market segment and key stakeholder analysis
- Facilitation of focus groups
- Public Relations
- Identification of article and news opportunities
- Research and assembly of target media lists
- Media calendar research
- Creation of pitch concepts/abstracts for story ideas
- Feature articles for trade or business publications
- Coordination and preparation for media interviews
- Q & A pieces
- Media blitz for products, projects or other news
- Press kits and fact sheets
- Media training programs
- Crisis communication planning
- Whitepapers
- Technical articles
- Case studies
- Press releases
- Project sheets
- Conference abstracts and presentations
- Data sheets and product literature/manuals
- Newsletters and e-newsletters
- Electronic Media & Websites
- Website evaluation and audit
- Creation of copy
- Electronics newsletters and campaigns
ROI/Results:
- Management of public relations efforts since 2001, which have reached more than 10 million readers
- Author content for quarterly magazine, Tilt-Up Today, and monthly e-newsletter
- Secured media sponsor for annual Convention and serve as a regular marketing speaker at the event
- Served on the Association's Marketing/Promotions committee and have provided leadership to many marketing efforts including development of marketing collateral, crisis strategy and response, sales tools, website copy and more
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