Twitter is a microblogging site that gives you 140 characters to share what you are doing. Once logged into Twitter, go to the settings link at the top right of your screen. Scroll down and add your company URL including http:// to the box. Then, go ahead and fill out a brief bio about yourself. Your bio can simply state your title at your company but it should also state something about your expertise or something personal, such as a hobby or favorite sports team.

While on your settings page, keep in mind that you can upload a company logo and change the screen colors to match that of your company’s brand identity. To do this, scroll back towards the top of the page where you will see tabs, click on Design. For an example, check out @kimberlykayler and follow her as well.