The social experiments that Facebook conducted on about 600,000 of its users has been met with backlash, discussions about the ethics of it and even its confusion. Further, Facebook recently manipulated timelines as a psychological experiment to see if it could manipulate people’s emotions – making them happy or sad – depending on what was displayed in the news feed. The point of the experiment, according to The Wall Street Journal, was to see whether being subjected to either happy news or sad news from friends would make Facebook users more likely to write happy posts or sad posts of their own. What Facebook found, according to the WSJ, if that if Facebook users saw nothing but happy posts they were more likely to write something happy and vice versa for sad posts.
The algorithm as to how Facebook ranks the posts is constantly evolving, but for now, here are some tips, according to the Wall Street Journal, on the most important factors (of more than 100,000 factors) on what matters to help your Facebook stories rank higher and how to get them seen in the news feed:
At CCI, we are constantly following the changes and staying on top of social media. Let us know how we are able to help you with your social media content.